Cherif Brouri

Successfully launched and established Jaguar Land Rover brands in Algeria, overseeing full market entry and operational setup.

Recruited, developed, and mentored high-performing teams, fostering a culture of trust and accountability to achieve strategic objectives.

Managed comprehensive P&L, KPIs, and financial results, consistently driving profitability and achieving business growth targets for the certified division.

Secured new business opportunities and expanded market presence, contributing to the overall success and expansion of Jaguar Land Rover in the region.

Oversaw comprehensive management of Sales, Service, and Spare Parts divisions, ensuring seamless operations and high customer satisfaction.

Implemented operational efficiencies and strategic initiatives that improved dealership profitability and market share.

Managed a team of 22 employees, fostering a results-driven environment that met daily business objectives and long-term growth.

Delivered targeted consultancy to major automotive brands, advising on market strategies, operational efficiencies, and business development.

Analyzed complex market dynamics and provided actionable recommendations that enhanced client competitiveness and growth.

Collaborated with leadership teams to identify strategic opportunities and implement solutions across various automotive segments.

Led the strategic implementation of multiple VW Group brands, developing and executing comprehensive market entry and growth strategies.

Developed and refined brand positioning, pricing, and image strategies based on in-depth market surveys and competitive analysis, resulting in increased market share.

Managed extensive marketing campaigns (PR, CRM, CMS, Media Planning, ATL, BTL, corporate communication) and events (Motor shows, test drives), significantly boosting brand visibility and engagement.

Orchestrated product launch negotiations and annual business plan reviews, ensuring successful market introductions and sustained sales performance.

Successfully implemented a comprehensive CRM system in 2002, streamlining customer relationship management and enhancing sales processes.

Oversaw the integration of critical ordering and inventory management systems (BTAC, Nadine@web, Saga2, Geko, Elsa, Fish), improving operational efficiency and stock control.

Spearheaded the implementation of Incadea DMS (Navision 2.5 years) in 2007, optimizing dealership management and data analytics.

Managed the implementation and adherence to Corporate Identity/Corporate Design (CI/CD) standards across the dealer network, ensuring brand consistency and compliance.